Competition Accessories LLC (www.compacc.com) announced the acquisition of Cruiser Customizing, the premier online retailer of metric cruiser aftermarket parts and accessories effective as of 8-01-15. Cruiser Customizing is expected to operate as a separate division retaining its headquarters in Livermore California and the distribution center in Lavergne Tenn for the foreseeable future. Competition Accessories LLC was formed in late 2014 with the merger of CompetitionAccessories.com and CheapCycleParts.com, one of the largest online sellers of genuine OEM parts.
Scale Finance Managing Director Dave Gilroy advised Competition Accessories on this strategic growth transaction from beginning to end. Terms were not disclosed.
Cruiser Customizing founder Uwe Druckenmueller commented, “This is an exciting event that we expect will contribute to the ongoing growth we have enjoyed here at Cruiser. The financial strength of the new organization allows us to spend less time with the bankers and more time focusing on our customers’ with new products and programs. We are especially looking forward to adding Sliders® Jeans with Kevlar®, Shadow Distributing® and Aeromoto® products as soon as possible.”
Chris McCarty, President and CEO of Competition Accessories LLC, shared these thoughts.” We are excited to have the folks at Cruiser Customizing join us. Their skills in online marketing and social media will be beneficial to all our brands. Uwe will continue to run the Cruiser division, but will take on the added role of Chief Technology Officer for all three companies. I am looking forward to getting all of our key people together as soon as possible to share insights, plan synergies and discover what best practices can be shared that will enable us to serve all our customers better as we go forward,”
Competition Accessories® has been selling direct for over 50 years and is a well-known online retailer of aftermarket helmets and riding apparel.
Cheap Cycle Parts® was founded in 2006 and offers a huge selection of parts direct, including Honda, Yamaha, Kawasaki, Suzuki, Polaris, Victory, KTM and Indian OEM parts.
Cruiser Customizing® was founded in 2001 and is the leader in metric cruiser accessories online. Its Mototribe® online community reaches members around the globe steeped in the cruiser lifestyle.
Cruiser Customizing®, Cheap Cycle Parts®, Competition Accessories®, Sliders®, Aeromoto®, Shadow Distributing® and Mototribe® are registered trademarks of Competition Accessories LLC. Kevlar® is a registered Trademark of Dupont™.
About Scale Finance
Scale Finance LLC (www.scalefinance.com) provides contract CFO services, Controller solutions, and support in raising capital, or executing M&A transactions, to entrepreneurial companies. The firm specializes in cost-effective financial reporting, budgeting & forecasting, implementing controls, complex modeling, business valuations, and other financial management, and provides strategic help for companies raising growth capital or considering M&A/recapitalization opportunities. Most of the firm’s clients are growing technology, healthcare, business services, consumer, and industrial companies at various stages of development from start-up to tens of millions in annual revenue. Scale Finance LLC has offices throughout the southeast including Charlotte, Raleigh/Durham, Greensboro, Wilmington, Washington D.C. and South Florida with a team of more than 40 professionals serving more than 100 companies throughout the region.