Adcomm (www.adcomm.com), a nationwide provider of installation fulfillment, customer support and sales services across a range of industries, has acquired MediaWorks, an integrator of DIRECTV within the lodging and institutional industry.
“We believe our unmatched national service and installation abilities will perfectly position MediaWorks as the premier in-room guest providers in the hospitality industry,” said Jeff Davis, CEO of Adcomm. “In addition, the MediaWorks team will enable us to grow more quickly and better utilize our existing infrastructure to become more efficient while growing top line revenue.”
The agreement merges Adcomm’s nationwide installation and operational capabilities with MediaWorks’ sales expertise to grow Adcomm’s foothold in the DIRECTV lodging and institutions market, and scale MediaWorks’ customer service capabilities through Adcomm’s national network, according to the company. Adcomm has more than 1,000 technicians and 500 call center representatives with 24/7 support.
“With the backing of Adcomm, we look forward to offering expanded video and broadband services to even more owners and operators that both exceed service expectations, and evolve with the way consumers prefer to view content,” said Jason Cohen, MediaWorks managing partner.
Scale Finance provides fractional CFO services for AdComm and coordinated the acquisition. Gerhard Renner, AdComm’s CFO, remarked “this is a perfect example of the synergies which Scale Finance brings to transactions – providing pragmatic, on-site CFO support, and having the expertise on the transaction side to coordinate the acquisition process. Terms of the acquisition were not disclosed.
MediaWorks provides DIRECTV Residential Experience Free-to-guest (FTG) television services to hundreds of nationwide franchise owners with hotel-branded properties including Hilton Hotels & Resorts, Wyndham Hotels & Resorts, Hyatt Hotels, IHG, Marriott International, and Choice Hotels International. MediaWorks is also a nationally authorized Samsung re-seller and integrator of Hospitality SMART TV interactive solutions for hotels.
About Scale Finance
Scale Finance LLC (www.scalefinance.com) provides contract CFO services, Controller solutions, and support in raising capital, or executing M&A transactions, to entrepreneurial companies. The firm specializes in cost-effective financial reporting, budgeting & forecasting, implementing controls, complex modeling, business valuations, and other financial management, and provides strategic help for companies raising growth capital or considering M&A/recapitalization opportunities. Most of the firm’s clients are growing technology, healthcare, business services, consumer, and industrial companies at various stages of development from start-up to tens of millions in annual revenue. Scale Finance LLC has offices throughout the southeast including Charlotte, Raleigh/Durham, and Greensboro / Southern Pines with a team of more than 50 professionals serving more than 100 companies throughout the region.